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YiLu Cemetery, Hainan
What we did
Brand positioning strategy
Brand identity and guideline
Launch plan and creative concept
YiLu Cemetery, Hainan was conceived and designed to be a high-end cemetery. The solemn and tranquil atmosphere relieves the sadness of bereavement, and at the same time provides a space for contemplation and reminiscence, expressing the nostalgia and respect for the ancestors.
A perfect life also needs a perfect ending. This is a beautiful resting place, celebrating life and reflection of life. 'A Life Complete' is the positioning of the crematory. Even if one has left, it will remain in the heart of their family forever, marking a perfect end to life.