top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Star Cruises

Client

Star Cruises

What we did

Brand positioning strategy
Brand strategy handbook
Brand identity refresh
CI guideline

Star Cruises, owned by Genting Group had a problem. As the original pioneer of the Asian cruise industry it had long enjoyed a dominant position particularly amongst Chinese families. But with customers quickly moving upmarket towards more premium target audiences, Star Cruises had to reinvent itself and pivot towards the new, more aspirational and affluent market.

bottom of page