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Standard Chartered Bank
A brand promise "Here For Good" without substance or true relevance to consumers. A very expensive campaign that did little to change perceptions. Burning unanswered question from investors was ‘what do we do that is good?’.
Together with EIU (Economist Intelligence Unit), Alchemy provided substance to the brand promise through openly engaging in a meaningful debate about the issues surrounding sustainable business practices. Have the courage of your convictions - ask the hard questions and don’t be afraid to be criticized.