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Shenzhen Fountain Corporation - corporate strategy and branding
Shenzhen Fountain Corporation
What we did
Corporate brand positioning strategy
As the first Sino-foreign listed company in Shenzhen,
SFC is a low-key property developer based in SZ. Decisions are centralised around the visionary CEO. The business's diversity and a lack of corporate communication created confusion among financial analysts and key stakeholders about the companies strategy and focus. This lack of clarity, purpose and accountability extended internally and as well as externally.
Alchemy helped the company, clarify the CEO’s vision and purpose. Under the umbrella value proposition of a “Rich Community Builder” SFC's positioning and purpose was aligned and focused, clarifying corporate strategy, values and ESG.