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Epic Group has grown over the last 20 years from a textile manufacturer to become one of the world’s largest premium apparel suppliers and technology solution suppliers for major high street brands such as Nike, Levis' and LuLu Lemon amongst many others. However, the brand positioning lagged far behind the reality and remained product and manufacturing based.
Alchemy repositioned the Epic Group’ purpose under the banner of ‘The relentless persist of better’ to express its continual focus on improvement in quality, services and value-add. The rebranding program covered all aspects of the brand and communications - from, strategy, identity & design to website and online content. The renewed brand was applied to all areas of product and packaging