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Changsha Fountain Valley, by Shenzhen Fountain Corporation (SFC)
Shenzhen Fountain Corporation
What we did
Brand positioning strategy
Launch campaign creative
Presenting and communicating the pioneering story at the heart of SFC's vision and brand purpose to create a sustainable community and lifestyle for intelligent living.
Changsha Fountain Valley is an affluent community of families, couples and individuals who are acutely aware of their environment, use of resources and their ecological footprint. They are motivated by living healthy, sustainable lives in sympathy with nature and to leave a better world for their children to inherit.
The brand proposition was expressed as ‘Intelligent living today, for a better tomorrow’ .