The Economist Inquizitive Mind

The Economist Asia Pacific needed to communicate to media buyers in Hong Kong and Singapore that The Economist has the right digital advertising solutions on their app and web platforms. They needed to highlight their strengths and get the message across in a meaningful way. Alchemy proposed a three pronged solution. First, we created an infographic pamphlet that highlighted all the strengths of The Economist Digital Solutions and facts about digital marketing. Secondly, we created an interactive quiz game that challenged the player of their knowledge of both The Economist and the content of the pamphlet. Thirdly, we packed it all with a stylus pen, to illustrate the point that the written word was evolving with technology.