Kowloon Dairy has been local Hong Kong people’s favourite dairy brand for over 75 years, and certain products. Its chocolate milk has been one of the strongest product in the category in HK. Alchemy was approached to develop a new advertising campaign to engage customers and compete with other products in the market.
Alchemy revamped this famous chocolate milk product, strategically marketed to local families. We developed an advertising campaign based on ‘Ride the Chocolate Wave’ with iconic design and custom photography.