Solution: In order to communicate a youthful, fun, sexy, cheeky brand message, the team developed a simple strap line of “There’s something going on here.”
From there, we designed new identities for each individual hotel, Produced stunning and iconic brand visuals in traditional advertising. Alchemy used a unique visual approach, enhanced comparison views, easier to use navigation, and greater social presence.
Designed and developed a new website.
Developed unique styles and designs for each individual property.
Results: Unique positioning was incredibly well received by client and the wider hotel community.
Ovolo Southside was successfully launched as the flagship of the Ovolo Hotel brand.
On the website overall page impressions and views increased by 15%.
Site traffic increased by 10%.
Conversion rates increased to 2.5%
In 2014 Ovolo Hotels won brand or the year in Hong Kong.